Project co-financed by the Smart Growth Operational Program 2014-2020, measure 3.3.3: Support for SMEs in the promotion of product brands – Go to Brand, consisting in the expansion of POLSWAT products to foreign markets. The project concerns the Program for the promotion of the construction and finishing industry. The following markets were selected for activities under the industry promotion program: France, Poland, Russia, Ukraine, United Arab Emirates. The prospective markets include: Russia, Ukraine and the United Arab Emirates. The main goal of the project is to increase the competitiveness of the Polish SME sector POLSWAT Cezary Popielski through the internationalization of economic activity. The support received for the enterprise implemented under the measure will enable the overcoming of barriers to entry into foreign markets and facilitate access to high-level consultancy, in particular with regard to establishing contacts with potential foreign partners. The value of the project is PLN 1,147,262.60, the contribution of European funds is: PLN 585,720.00.